Tag Archives: selling crafts online

Top Photography Tips To Sell Your Crafts

In order to sell your craft products online either on Etsy or from your own website, you really need to give your customers the best idea of what products look like. After all they can’t hold your crafts in their hands so your photographs need to be a top priority. The best craft stores on Etsy all have one thing in common and that’s photographs that really sell their crafts.

Photographs not only need to give your customer an idea of the size, colour and shape of your product but also get an idea of what your brand is about, what kind of person you are and what style you are portraying.

It doesn’t matter if you don’t have a whizz bang camera or don’t know your aperture from your auto focus. The best shots can be made with a little planning and preparation no matter what kind of digital camera you use.

Background– Choosing the correct background for your product is essential. You’ll want your item to be the main focus so try not to have anything else too distracting in the shot. This doesn’t mean just choosing a white sheet as background either! Try out different colours and textures. Why not use scrap- booking papers or textured materials?

Props– It’s great to have a shot of your craft item on it’s own, but to really create a story and a sense of style the use of props is important. It’s like setting the stage. Check out style magazines for ideas. Simple props can be found around your home or in charity shops. Props can be anything from a piece of driftwood to a an antique mirror. Keep a theme running through your photos for continuity and to give your craft store a continuous story.

Positioning– If you are new to all of this it may be an automatic decision to put your item in the middle of the shot and start clicking away. Stop!! Ever heard to the rule of thirds? Used in painting, design and photography the rule of thirds divides the picture up into three horizontally and vertically in order to prevent the subject matter being placed in the centre which can create a ‘static’ picture. Placing your crafts a little off centre creates a more ‘dynamic’ photograph and is much more pleasing to the eye.

Light– Using natural light always creates the best effect without having to mess around with light later on the laptop. Still there are a few things to remember. Try to avoid shadows and don’t shoot directly into the sun creating an overexposed shot. Try different times of day to see what you prefer. Don’t ever use the flash, it will make your items look unappealing and ‘flat’, if your flash comes on you probably need more light.

Macro– When taking close up shots of items use a macro setting if you have one. This will make your photos much sharper and you’ll be able to show more detail on your crafts.

Keep it steady– A tripod can be bought quite cheaply these days and can really help keeping your pictures in focus, but if you don’t have one handy why not improvise with a stack of books.

Don’t Delete– Don’t waste time deleting photographs on your digital camera, wait until you upload them all onto your computer to get a real idea of what they look like. Take as many shots as you can from every angle giving you the best opportunity to find a shot that really works. Out of 100 photos you may only have 5 that are suitable so the more you take the better.

For more information on how to sell your crafts successfully visit http://www.sellcrafts.com.au

Article Source: http://EzineArticles.com/6783950

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How To Keep Customers Coming Back For Your Handmade Crafts

Self employment is the ultimate objective for many people and the attraction is greatly increased when the business happens to be something you’re passionate about. For many artists who decide to take the next steps into selling crafts, it can be a struggle to deal with the business side of things such as marketing and promotions. Ultimately this can cause their craft businesses to fail.

As in any business, it’s the volume of sales and profit you make that will determine whether or not your craft business will be a success or a pipe dream. These days it is not good enough to attract customers to your products and forget about them. Once you’ve got a new customer you have to think about how you’ll keep them returning again and again.

So what are the best ways to keep your customers coming back?

1. Make more of what sells. What items do you already make that are the most popular? Let your customers tell you what they like and keep on improving/updating/making variations of what works. Customers are more likely to return if they know they’ll be getting more of what they like.

2. Quality Control. Making sure your crafts are of the highest quality will reassure your customers that they can trust your products. Making sure your crafts are well above that of your competitors, is a sure way of attracting a loyal following.

3. Give more value. Give your returning customers extra value by offering a discount on their next purchase. This can be a code they type into your website or a simple voucher attached to their receipt. Everyone loves a bargain, what else can you offer to repeat customers?

4. Build your list. When a new potential customer comes to your stall/shop/online market, get their details! Even if they don’t buy anything ask for their email address to join your mailing list or get them to ‘like’ your businesses Facebook page. This allows you to promote any new items or sales you have coming up.

5. Create relationships. If you have a twitter account or a Facebook page for your crafts business (which you should do!) remember it’s not all about sell! sell! sell! No one wants to read about what new crafts your trying to flog everyday. Instead it’s about being more ‘real’. Share your creative processes, add photos of your holidays where you were inspired. Of course keep it professional but let your customers feel like they know you better.

For more information on how to sell your crafts successfully visit www.sellcrafts.com.au

Article Source: http://EzineArticles.com/6783995

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