In order to sell your craft products online either on Etsy or from your own website, you really need to give your customers the best idea of what products look like. After all they can’t hold your crafts in their hands so your photographs need to be a top priority. The best craft stores on Etsy all have one thing in common and that’s photographs that really sell their crafts.
Photographs not only need to give your customer an idea of the size, colour and shape of your product but also get an idea of what your brand is about, what kind of person you are and what style you are portraying.
It doesn’t matter if you don’t have a whizz bang camera or don’t know your aperture from your auto focus. The best shots can be made with a little planning and preparation no matter what kind of digital camera you use.
Background– Choosing the correct background for your product is essential. You’ll want your item to be the main focus so try not to have anything else too distracting in the shot. This doesn’t mean just choosing a white sheet as background either! Try out different colours and textures. Why not use scrap- booking papers or textured materials?
Props– It’s great to have a shot of your craft item on it’s own, but to really create a story and a sense of style the use of props is important. It’s like setting the stage. Check out style magazines for ideas. Simple props can be found around your home or in charity shops. Props can be anything from a piece of driftwood to a an antique mirror. Keep a theme running through your photos for continuity and to give your craft store a continuous story.
Positioning– If you are new to all of this it may be an automatic decision to put your item in the middle of the shot and start clicking away. Stop!! Ever heard to the rule of thirds? Used in painting, design and photography the rule of thirds divides the picture up into three horizontally and vertically in order to prevent the subject matter being placed in the centre which can create a ‘static’ picture. Placing your crafts a little off centre creates a more ‘dynamic’ photograph and is much more pleasing to the eye.
Light– Using natural light always creates the best effect without having to mess around with light later on the laptop. Still there are a few things to remember. Try to avoid shadows and don’t shoot directly into the sun creating an overexposed shot. Try different times of day to see what you prefer. Don’t ever use the flash, it will make your items look unappealing and ‘flat’, if your flash comes on you probably need more light.
Macro– When taking close up shots of items use a macro setting if you have one. This will make your photos much sharper and you’ll be able to show more detail on your crafts.
Keep it steady– A tripod can be bought quite cheaply these days and can really help keeping your pictures in focus, but if you don’t have one handy why not improvise with a stack of books.
Don’t Delete– Don’t waste time deleting photographs on your digital camera, wait until you upload them all onto your computer to get a real idea of what they look like. Take as many shots as you can from every angle giving you the best opportunity to find a shot that really works. Out of 100 photos you may only have 5 that are suitable so the more you take the better.
For more information on how to sell your crafts successfully visit http://www.sellcrafts.com.au
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