Tag Archives: Etsy

Top Photography Tips To Sell Your Crafts

In order to sell your craft products online either on Etsy or from your own website, you really need to give your customers the best idea of what products look like. After all they can’t hold your crafts in their hands so your photographs need to be a top priority. The best craft stores on Etsy all have one thing in common and that’s photographs that really sell their crafts.

Photographs not only need to give your customer an idea of the size, colour and shape of your product but also get an idea of what your brand is about, what kind of person you are and what style you are portraying.

It doesn’t matter if you don’t have a whizz bang camera or don’t know your aperture from your auto focus. The best shots can be made with a little planning and preparation no matter what kind of digital camera you use.

Background– Choosing the correct background for your product is essential. You’ll want your item to be the main focus so try not to have anything else too distracting in the shot. This doesn’t mean just choosing a white sheet as background either! Try out different colours and textures. Why not use scrap- booking papers or textured materials?

Props– It’s great to have a shot of your craft item on it’s own, but to really create a story and a sense of style the use of props is important. It’s like setting the stage. Check out style magazines for ideas. Simple props can be found around your home or in charity shops. Props can be anything from a piece of driftwood to a an antique mirror. Keep a theme running through your photos for continuity and to give your craft store a continuous story.

Positioning– If you are new to all of this it may be an automatic decision to put your item in the middle of the shot and start clicking away. Stop!! Ever heard to the rule of thirds? Used in painting, design and photography the rule of thirds divides the picture up into three horizontally and vertically in order to prevent the subject matter being placed in the centre which can create a ‘static’ picture. Placing your crafts a little off centre creates a more ‘dynamic’ photograph and is much more pleasing to the eye.

Light– Using natural light always creates the best effect without having to mess around with light later on the laptop. Still there are a few things to remember. Try to avoid shadows and don’t shoot directly into the sun creating an overexposed shot. Try different times of day to see what you prefer. Don’t ever use the flash, it will make your items look unappealing and ‘flat’, if your flash comes on you probably need more light.

Macro– When taking close up shots of items use a macro setting if you have one. This will make your photos much sharper and you’ll be able to show more detail on your crafts.

Keep it steady– A tripod can be bought quite cheaply these days and can really help keeping your pictures in focus, but if you don’t have one handy why not improvise with a stack of books.

Don’t Delete– Don’t waste time deleting photographs on your digital camera, wait until you upload them all onto your computer to get a real idea of what they look like. Take as many shots as you can from every angle giving you the best opportunity to find a shot that really works. Out of 100 photos you may only have 5 that are suitable so the more you take the better.

For more information on how to sell your crafts successfully visit http://www.sellcrafts.com.au

Article Source: http://EzineArticles.com/6783950


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How To Get The Most Out Of Your Etsy Shop

Etsy is one of the most popular places for crafters to start selling their handmade crafts online. It provides a market place for crafters and artists to sell their creations, vintage items and supplies.

But with over 300,000 different shops on Etsy how do you make your craft business stand out from the rest? How do you let your customers know your products are what they have always been looking for? How do you get found amongst all of the other stores? The following 10 tips will help you on your way to creating your best Etsy store.

1. Avatar and Banners – You only get one chance to make a first impression so they say, so make it count! Your shop banner is how your customer makes a judgement on your craft business and what you’re selling so make it as good as it can be. Use your banner picture to show what you sell by including one of your products. Banners need to be exactly 760 pixels wide by 100 pixels tall or the image will be blurry. If you can’t make one yourself on a programme like photoshop there are people on Etsy who’ll make one for you.

2. Profile – Make sure you fill it in. No one likes talking about yourself but this is really an important step in the Etsy process. Let people know what is special about you and why you love what you make!

3. Photos – When you have decided what crafts to sell you’ll need to get snapping! Make sure your photographs do your crafts justice. There are 5 spaces for your products on Etsy so use them ALL to show different angles and close ups of your items. Make sure your photos are well lit and in focus.

4. Create a Story- In your description, as well as giving the basic facts on size, measurements etc. create a story around your craft to draw your customer in. Let your customer know how much love you put into your cool craft creations and your reader will feel more of a connection to your product. Write as if there is no picture.

5. Communication – Make sure you answer all enquiries promptly and courteously and have your contact details available for your customers.

6. Keywords – Give as much detail as possible in the titles of your listings. Think about what your customer is searching for. You need keywords in your title, description and tags.

7. Ship Overseas – You just have to do this if you want to be successful on Etsy. We live in a global community and your customers are all across the world so you need to provide international shipping. Ask at your local post office for a list of shipping weights and costs to help make it easier to calculate.

8. Offer refunds – Nothing turns a customer off more than a ‘no refund’ policy. It makes you seem, well a little dodgy. You should fill your customer with a sense of confidence in your product. by offering a refund which can be easily sorted through pay-pal automatically.

9. Increase your inventory- You should aim to have around 100 items up for sale in order to be ranked better in search engines such as google. The more choice you have the more opportunity you give your customers to find something that they like.

10. Packaging- Your marketing doesn’t end once they’ve bought your product. Remember to be thoughtful in your packaging. Think of what you would like to receive yourself. Do you have a theme in your packaging? Use a cool craft paper to wrap your products up or add a small free gift. Include a business card and a thank you note. It’s the little touches that will make you memorable.

For more information on how to sell your crafts successfully visit http://www.sellcrafts.com.au

Article Source: http://EzineArticles.com/6783986

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Filed under How to Sell Your Crafts