I don’t know what it is, but Easter never feels quite right to me in Australia. Maybe it’s the lack of bunnies running around my garden or the dry weather when there should be ‘April showers’ . Yes, to me Easter is still spring (even though I have lived here 10 years!). New life, new starts, baby animals and flowers.
Chocolate eggs are to be searched out on magical treasure hunts around the garden and those from the cupboard get to be transformed into splended centre peices. Above is a selection of my favorite easter eggs from pintrest.
In order to sell your craft products online either on Etsy or from your own website, you really need to give your customers the best idea of what products look like. After all they can’t hold your crafts in their hands so your photographs need to be a top priority. The best craft stores on Etsy all have one thing in common and that’s photographs that really sell their crafts.
Photographs not only need to give your customer an idea of the size, colour and shape of your product but also get an idea of what your brand is about, what kind of person you are and what style you are portraying.
It doesn’t matter if you don’t have a whizz bang camera or don’t know your aperture from your auto focus. The best shots can be made with a little planning and preparation no matter what kind of digital camera you use.
Background- Choosing the correct background for your product is essential. You’ll want your item to be the main focus so try not to have anything else too distracting in the shot. This doesn’t mean just choosing a white sheet as background either! Try out different colours and textures. Why not use scrap- booking papers or textured materials?
Props- It’s great to have a shot of your craft item on it’s own, but to really create a story and a sense of style the use of props is important. It’s like setting the stage. Check out style magazines for ideas. Simple props can be found around your home or in charity shops. Props can be anything from a piece of driftwood to a an antique mirror. Keep a theme running through your photos for continuity and to give your craft store a continuous story.
Positioning- If you are new to all of this it may be an automatic decision to put your item in the middle of the shot and start clicking away. Stop!! Ever heard to the rule of thirds? Used in painting, design and photography the rule of thirds divides the picture up into three horizontally and vertically in order to prevent the subject matter being placed in the centre which can create a ‘static’ picture. Placing your crafts a little off centre creates a more ‘dynamic’ photograph and is much more pleasing to the eye.
Light- Using natural light always creates the best effect without having to mess around with light later on the laptop. Still there are a few things to remember. Try to avoid shadows and don’t shoot directly into the sun creating an overexposed shot. Try different times of day to see what you prefer. Don’t ever use the flash, it will make your items look unappealing and ‘flat’, if your flash comes on you probably need more light.
Macro- When taking close up shots of items use a macro setting if you have one. This will make your photos much sharper and you’ll be able to show more detail on your crafts.
Keep it steady- A tripod can be bought quite cheaply these days and can really help keeping your pictures in focus, but if you don’t have one handy why not improvise with a stack of books.
Don’t Delete- Don’t waste time deleting photographs on your digital camera, wait until you upload them all onto your computer to get a real idea of what they look like. Take as many shots as you can from every angle giving you the best opportunity to find a shot that really works. Out of 100 photos you may only have 5 that are suitable so the more you take the better.
For more information on how to sell your crafts successfully visit http://www.sellcrafts.com.au
Article Source: http://EzineArticles.com/6783950
Self employment is the ultimate objective for many people and the attraction is greatly increased when the business happens to be something you’re passionate about. For many artists who decide to take the next steps into selling crafts, it can be a struggle to deal with the business side of things such as marketing and promotions. Ultimately this can cause their craft businesses to fail.
As in any business, it’s the volume of sales and profit you make that will determine whether or not your craft business will be a success or a pipe dream. These days it is not good enough to attract customers to your products and forget about them. Once you’ve got a new customer you have to think about how you’ll keep them returning again and again.
So what are the best ways to keep your customers coming back?
1. Make more of what sells. What items do you already make that are the most popular? Let your customers tell you what they like and keep on improving/updating/making variations of what works. Customers are more likely to return if they know they’ll be getting more of what they like.
2. Quality Control. Making sure your crafts are of the highest quality will reassure your customers that they can trust your products. Making sure your crafts are well above that of your competitors, is a sure way of attracting a loyal following.
3. Give more value. Give your returning customers extra value by offering a discount on their next purchase. This can be a code they type into your website or a simple voucher attached to their receipt. Everyone loves a bargain, what else can you offer to repeat customers?
4. Build your list. When a new potential customer comes to your stall/shop/online market, get their details! Even if they don’t buy anything ask for their email address to join your mailing list or get them to ‘like’ your businesses Facebook page. This allows you to promote any new items or sales you have coming up.
5. Create relationships. If you have a twitter account or a Facebook page for your crafts business (which you should do!) remember it’s not all about sell! sell! sell! No one wants to read about what new crafts your trying to flog everyday. Instead it’s about being more ‘real’. Share your creative processes, add photos of your holidays where you were inspired. Of course keep it professional but let your customers feel like they know you better.
For more information on how to sell your crafts successfully visit www.sellcrafts.com.au
Article Source: http://EzineArticles.com/6783995
Etsy is one of the most popular places for crafters to start selling their handmade crafts online. It provides a market place for crafters and artists to sell their creations, vintage items and supplies.
But with over 300,000 different shops on Etsy how do you make your craft business stand out from the rest? How do you let your customers know your products are what they have always been looking for? How do you get found amongst all of the other stores? The following 10 tips will help you on your way to creating your best Etsy store.
1. Avatar and Banners – You only get one chance to make a first impression so they say, so make it count! Your shop banner is how your customer makes a judgement on your craft business and what you’re selling so make it as good as it can be. Use your banner picture to show what you sell by including one of your products. Banners need to be exactly 760 pixels wide by 100 pixels tall or the image will be blurry. If you can’t make one yourself on a programme like photoshop there are people on Etsy who’ll make one for you.
2. Profile – Make sure you fill it in. No one likes talking about yourself but this is really an important step in the Etsy process. Let people know what is special about you and why you love what you make!
3. Photos – When you have decided what crafts to sell you’ll need to get snapping! Make sure your photographs do your crafts justice. There are 5 spaces for your products on Etsy so use them ALL to show different angles and close ups of your items. Make sure your photos are well lit and in focus.
4. Create a Story- In your description, as well as giving the basic facts on size, measurements etc. create a story around your craft to draw your customer in. Let your customer know how much love you put into your cool craft creations and your reader will feel more of a connection to your product. Write as if there is no picture.
5. Communication – Make sure you answer all enquiries promptly and courteously and have your contact details available for your customers.
6. Keywords – Give as much detail as possible in the titles of your listings. Think about what your customer is searching for. You need keywords in your title, description and tags.
7. Ship Overseas – You just have to do this if you want to be successful on Etsy. We live in a global community and your customers are all across the world so you need to provide international shipping. Ask at your local post office for a list of shipping weights and costs to help make it easier to calculate.
8. Offer refunds – Nothing turns a customer off more than a ‘no refund’ policy. It makes you seem, well a little dodgy. You should fill your customer with a sense of confidence in your product. by offering a refund which can be easily sorted through pay-pal automatically.
9. Increase your inventory- You should aim to have around 100 items up for sale in order to be ranked better in search engines such as google. The more choice you have the more opportunity you give your customers to find something that they like.
10. Packaging- Your marketing doesn’t end once they’ve bought your product. Remember to be thoughtful in your packaging. Think of what you would like to receive yourself. Do you have a theme in your packaging? Use a cool craft paper to wrap your products up or add a small free gift. Include a business card and a thank you note. It’s the little touches that will make you memorable.
For more information on how to sell your crafts successfully visit http://www.sellcrafts.com.au
Article Source: http://EzineArticles.com/6783986
Setting up a handmade crafts business can be a very daunting endeavour. There is so much to think about, such as where you are going to sell your crafts from, how much you should charge for your products, and what kind of advertising needs to be done.
However, as anyone who has gone through the experience of starting their own craft business will be sure to tell you, the task of setting up is nothing compared to the task of actually running the business and making it profitable. This is where the real challenge lies and it is the primary reason why many people often resolve to simply stay away from taking steps at all.
For those who actually resolve to pursue their craft business, the primary question that invariably persists is how can I increase my profits? Social media marketing can provide a useful avenue to boost the sales that you make from your handmade crafts and in the recent years, more people are appreciating its true value and turning to its use.
So what exactly is social media? Social media is an umbrella term to describe the use of different communication tools that allow you to connect to people around the world and start to engage with others on a more personal level. Social media is a great way to promote your craft business and better still its free! It can be used to advertise your business but not in the traditional way of paid advertising. In social media you won’t last long writing on your accounts about what you are selling everyday. You’ll have to be a bit more creative and build up relationships by letting your potential customers know more about you personally such as talking about your creative process or posting a ‘how to video’.
It is not possible to talk about social media without referring to Facebook primarily due to the fact that it is the single largest social networking platform in use today both in terms of outreach and number of users. Learning how to implement Facebook to boost your craft business should be a priority for you if you want to reach people interested in your crafts. There are a number of things that you can do to make Facebook work for you in improving the performance and presence of your craft business, some of which are discussed below.
1. Build a separate Facebook page for your business. Most people have their own profile page but this should be kept separate from your business page. It’s obviously not professional to have a photo of you drunk at a party next to your brand so keep it separate.
2. Create a ‘group’. It can sometimes be tricky to find fans for your page if your handmade fairy wings business is under a name like ‘Wendy’s Wings’. So why not create a group page where people who like fairies can join. or people who like handmade crafts. This will attract hundreds of more fans for you to then share your business page with.
3. Get more ‘likes’ on your page. Facebook is a big popularity contest. It’s all about getting ‘likes’ so how do you get them? Well, first of all start with your friends, send them a message and ask them to click the ‘like’ button. It’s unfortunate but we all want to be part of the bigger group, it’s a case of ‘well if this many people like them they must be good’ so why not cheat a little to get your numbers up? Check out fiverr.com where you can buy a few hundred fans for $5! Of course these probably wont be people interested in your crafts but having a larger number of likes will encourage more fans to join.
4. Use Facebook advertising. Have you ever noticed the advertising down the right hand side of your Facebook page seems like it is made just for you? That’s not by accident. Facebook knows what you are looking for and personalises the advertising to each person. So what does that mean for your business? Targeted traffic! You choose who sees your adverts their gender, age group, what country they live in whatever is important to you, so your adverts are not wasted on the wrong people.
For more information on how to sell your crafts successfully visit http://www.sellcrafts.com.au/
Article Source: http://EzineArticles.com/6783974
It can be an exciting and terrifying experience setting up your craft market stall for the first time. You’ll be starting early and may not know anyone else so a little preparation is needed before you charge ahead. Before you start, make sure to visit other markets and take notes on what you like so you can see what size tables and market tent you’ll want to purchase. Have a look at the other stalls and see which crafts sell well. Make sure there is no one selling anything too similar to your crafts at the market you are choosing to start at.
It is a good idea to practice setting up your stall at home first to see how long it will take you to get everything out and ready. The following tips will make you feel more confident about your first market experience and will ensure you are prepared to sell your crafts.
1. Create levels and space- Display your items clearly. Use different levels to maximise your space. Use the walls if you have a larger tent area. Layout your tables in different formations to see what encourages people to browse longer.
2. Use Props - Think of unusual ways to display your crafts, an old suitcase or basket or a piece of drift wood to hang items off. Create a setting for your crafts don’t just have them lying flat. Use either a crisp white sheet to cover your table or some other material of your choice. Of course a small mirror is essential if you are selling jewellery and a full length one for clothing.
3. The price is right - People don’t want to keep asking you how much something is. Price all items clearly but discreetly either on the product or on a price list displayed in a cute frame. Make sure you have a wide variety of priced crafts. Have a few things that only cost $5 mixed in with more costly items so everyone can afford to buy a little something. Combine items together for a lower price – everyone loves a bargain or wrap up multiple items in a pretty box for a more expensive purchases.
4. Take credit cards- Although a lot of markets don’t accept credit cards, jump ahead of the game by saying you do! PayPal now has a virtual terminal and there are now iPhone Apps like iswipe.
5. Have enough stock - Once you’ve worked out what crafts to sell make sure you bring enough of them. I’m sure It would feel great to sell out of an item but it probably means you could have sold a few more if you’d had them!
6. Bring your tools- In case someone needs a necklace made shorter or something breaks. Plus you can make some things while you wait for your customers. Also remember to bring some snack and water as it will be a long day!
7. Give Away something For Free - Everyone loves the word ‘free’. Draw customers to your table by offering something for free such as a fortune card or sticker.
8. Offer a wrapping service -You could do this for free or charge $1, I would suggest you only do this if you really trust your wrapping skills!
9. Take notes - Have a book handy to jot down any comments from customers or problems you had. It’s important to write down what you’ve sold for your records and to see what was popular so you’ll know what crafts to bring to sell for next time.
10. Have a positive attitude - Don’t just sit there, talk to people but don’t be too overbearing! Even if the weathers bad or your feeling tired, repeat to yourself ‘I will sell my crafts and the people will buy!’ Make friends with other sellers too, you’re going to be next to these people for a while, don’t see these people as your competition, hopefully you’ve all got something unique to bring. Plus you never know when nature calls and you need someone to watch over your stall!
For more information on how to sell your crafts successfully visit http://www.sellcrafts.com.au/.
Article Source: http://EzineArticles.com/6783939